How to Get B2B Leads from Reddit in 2025? My Practical Experience

Can You Really Find B2B Clients on Reddit? I Didn't Believe It Either

Honestly, when a friend told me "you can find B2B clients on Reddit," my first reaction was: How is that possible? Isn't Reddit just an entertainment community?

But after a year of practice, I must admit: Reddit is indeed a severely underestimated B2B lead generation channel. The key is using the right methods.

Today I want to share some real experience on how I found high-quality B2B leads on Reddit, and the pitfalls I encountered.

Why Is Reddit Suitable for B2B Lead Generation?

Many people think Reddit is just an entertainment community, but if you dig deeper, you'll find:

• Many vertical communities: Each industry has its own subreddit, like r/SaaS, r/Entrepreneur, r/marketing, etc.
• High user quality: Reddit users are usually more professional, discussions are deeper, and decision-makers are more common
• High trust: Community culture emphasizes authenticity and transparency, making it easier to build trust
• Low cost: Compared to LinkedIn ads or trade shows, Reddit marketing costs almost nothing

But the problem is: Many people use the wrong methods, treating Reddit as a billboard, and end up being rejected by the community.

My First Mistake on Reddit: Direct Advertising

At first, I made a typical mistake: I found relevant subreddits and directly posted to promote my product.

The result?

• Posts were deleted
• Account was warned
• Even permanently banned from some communities

Reddit communities strongly dislike hard advertising. If you directly post "our product is great, come buy it," 99% will be deleted.

It took me 3 months to understand: Reddit is not a billboard, it's a community. You need to become part of the community first, provide value, build trust, and then naturally gain customers.

The Right Method: Provide Value First, Then Build Trust

After failure, I changed my strategy. I stopped directly promoting products, and instead:

1. Choose the Right Communities

Not all subreddits are suitable for B2B marketing. I focus on:

• Industry-related communities: Like r/SaaS, r/Entrepreneur, r/marketing, etc.
• Problem-oriented communities: Like r/smallbusiness, r/startups, etc., where users have real needs
• Professional discussion communities: Like r/sales, r/digital_marketing, etc., where users are more professional

I spent 1 week finding 10 most relevant subreddits, then deeply understood each community's culture and rules.

2. Provide Valuable Content

I started sharing truly valuable content:

• Industry insights: Share my observations and analysis of the industry
• Real case studies: Share real customer cases and solutions
• Practical guides: Write detailed tutorials and best practices
• Answer questions: Provide professional answers in relevant posts

The key is to truly help others, not promote for the sake of promotion.

For example, I shared an article on r/SaaS about "how to improve B2B lead quality," without mentioning my product, just sharing experience. The result:

• Got 200+ upvotes
• Received 30+ private messages
• 5 of them converted into real customers

That's the power of value-driven content.

3. Actively Participate in Discussions

I don't just post, but actively participate in discussions:

• Answer other users' questions
• Provide professional insights in popular posts
• Participate in AMA (Ask Me Anything) activities
• Share resources and tools (not necessarily my product)

The result: I built a professional image in the community, and many people started actively consulting me.

4. Be Transparent, Build Trust

Reddit users highly value transparency and honesty. I stopped pretending to be a regular user, and instead:

• Clearly state my identity and company in my profile
• If I mention my product in relevant discussions, I clearly state it
• Share real experiences and cases, no exaggeration

This transparency actually earned me more trust. Users know who I am, know my purpose, but they're still willing to communicate with me because I can provide value.

Challenges and Limitations of Reddit Marketing

Although Reddit is a good channel, it also has obvious limitations:

• High time cost: Building trust takes time, can't be rushed
• Strict rules: Each community has its own rules, easy to violate if not careful
• Long conversion cycle: From building trust to gaining customers, may take months
• Not suitable for all industries: Some traditional industries may not find target customers on Reddit

So, Reddit is more suitable as a channel for long-term brand building and trust building, rather than quickly acquiring large numbers of leads.

My Recommendation: Reddit + Automation Tools Combination

Through practice, I found: Reddit is good for building trust and brand, but if you need large numbers of leads, you still need automation tools.

My strategy is:

1. Reddit builds trust: Share value on Reddit, build professional image, gain high-quality small batches of customers
2. Automation tools acquire large numbers of leads: Use tools to bulk acquire potential customers, then conduct personalized follow-up

This ensures both quality (through Reddit) and quantity (through automation tools).

My Automation Solution: mnmLeads

For bulk lead acquisition, I chose mnmLeads. Why? Because it solves my core pain points.

Pain Point 1: Reddit lead acquisition is slow

Reddit can get high-quality leads, but it's slow. If you need 100 potential customers daily, Reddit is clearly not enough.

mnmLeads can help me:

• Precisely find contact information for target industry customers based on Google advanced search syntax
• Run fully automatically - set keywords and you can go do other things
• When you come back, it has silently crawled all web pages and organized your email list

Pain Point 2: Multi-channel data integration is difficult

Reddit, LinkedIn, trade shows, Google search... many lead sources, but data formats aren't uniform, integration is difficult.

mnmLeads exports CSV files in formats fully compatible with mainstream CRM systems. I can directly import into HubSpot, Salesforce, or MailChimp, seamlessly connecting to follow-up work.

My Workflow:

1. Reddit builds trust: Spend 2-3 hours weekly on Reddit sharing value, answering questions, building professional image
2. mnmLeads bulk acquisition: Spend 15 minutes daily setting search tasks, let mnmLeads run automatically, acquire 100-200 potential customers
3. Personalized follow-up: Combine trust built on Reddit with leads acquired through mnmLeads, conduct personalized email follow-up

This way, I can both gain high-quality small batches of customers through Reddit, and acquire large numbers of leads through mnmLeads. Combined, the effect is best.

Reddit Marketing Best Practices

Based on my experience, here are some best practices:

1. Follow the "9:1 Rule"

For every promotional post, contribute at least nine non-marketing interactions first. This means:

• 90% of time providing value (answering questions, sharing experience, participating in discussions)
• 10% of time can appropriately promote (but naturally, with value)

2. Deeply Understand Community Culture

Each subreddit has its own culture and rules. Before participating, be sure to:

• Read community rules
• Observe popular posts and discussion styles
• Understand community's attitude toward advertising

3. Provide Truly Valuable Content

Don't promote for the sake of promotion. Provide truly valuable content, and users will naturally pay attention to you.

4. Build Long-term Relationships

Reddit marketing is not a one-time deal. You need to build long-term relationships, continuously provide value, to get continuous returns.

Conclusion: Reddit + Automation Tools = Best Combination

Reddit is a good channel, but it's more suitable for building trust and brand, rather than quickly acquiring large numbers of leads.

My recommendation is:

• Use Reddit to build trust: Share value in relevant communities, build professional image, gain high-quality small batches of customers
• Use automation tools to acquire large numbers of leads: Use mnmLeads to bulk acquire potential customers, then conduct personalized follow-up

This ensures both quality and quantity, the best combination.

Reddit marketing requires patience and time, but if you can persist, it will bring you unexpected returns. And mnmLeads can help you quickly acquire large numbers of leads. Combined, the effect is best.

Want to learn more? Check out mnmLeads pricing plans, start with the free version, and upgrade to more powerful plans anytime. Start your Reddit + automated lead generation journey!