Brand Story
From "Obsessed Gamer" to Empowering Your Lead Generation Tool
Act I: Conflict and Realization
Behind every successful sales narrative lies a story of struggle. For me, that struggle began with my father and his factory.
My father ran a traditional factory specializing in high-precision industrial connectors. He earned respect through decades of hard work and an obsession with quality, ensuring millimeter-level precision. But he understood engineering, not the internet. His sales method was stuck in the past—attending trade shows and exchanging physical business cards. At the end of every month, seeing the dusty inventory and the slow, manual order wall, he would sigh deeply.
After university, instead of taking over, I immersed myself in electronic game development and maintaining tech for online communities. To my father, my network expertise and digital obsession were utterly "unorthodox." He once exclaimed, frustration heavy in his voice, "What good is your network technology? Can it sell my connectors? Stop playing games!" This was more than criticism; it was the despair of traditional methods facing modern challenges.
The Realization: It dawned on me that in both the virtual world and the real business world, the core challenge is efficient 'connection.' My father's struggle to find high-value clients online was the classic "needle in a haystack" scenario.
Act II: The Technical Pivot, Testing, and Triumph
Driven by faith in technology and a sense of duty, I returned home. I bypassed the machine shop and hunkered down in a small office surrounded by engineering blueprints.
My goal was clear: Use technology to solve my father's pain point—the lack of precise B2B Leads. I encapsulated my deep knowledge of Google Advanced Search techniques and scraping algorithms into a lightweight, user-friendly tool: the mnmLeads Chrome Extension.
The First Real Test: I entered the target market: "Industrial Automation Equipment Manufacturers Germany." I hit the 'Crawl' button and let the Lead Generation Tool work overnight.
The Next Morning, I checked the results: The extension had automatically reviewed 2,000 potential client websites, extracting 1,348 valid Email Addresses!
I then imported this clean Leads List into MailChimp, setting up a targeted email sequence focused on enhancing equipment stability with high-quality connectors. Within two months, these efforts yielded nearly 30 ongoing partnerships and deep engagement with major industry clients!
When I handed that clear partnership report to my father, he put on his reading glasses. His trembling finger pointed at one of the large European client names. "Isn't this the big company we tried to reach last year but couldn't find the right contact?" His skepticism melted into respect for the new technology. The factory's growth became exponential. My father finally understood: Modern Leads must be discovered smartly.
Act III: The Vision and Our Promise to You
My story proves that technology is the most powerful tool for breaking business plateaus.
mnmLeads (More and More Leads) is more than just a Chrome Extension; it is the 'Smart Fishing Net' we built with battle-tested experience. We share the strategic wisdom on our blog, and the plugin provides the automated power.
Our vision is to empower every user—from traditional factory owners to modern sales experts—to grow their business exponentially, just as I helped my father.
Choosing mnmLeads is a commitment: Your list of B2B Leads will constantly grow, and your sales pipeline will always be full of fresh opportunities.
mnmLeads: Scale Faster, Lead Smarter.
